DESIGNATHON

DESIGNATHON

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What is Designathon?

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The Design @ Berkeley Design-a-thon is an all-day design sprint, similar to a hackathon but geared towards human-centered design. All Bay Area student designers, undergraduate and graduate, are invited to split into teams, and tasked with a prompt that they seek to solve by the end of the day!

Our mission is to increase accessibility within the field of design. We understand there are many obstacles and barriers within design and seek to give people a low-stakes, low-commitment opportunity to either get their foot in the door of design or add a whopping piece to their portfolio!

When & Where is Designathon?

The Design @ Berkeley Design-a-thon will be held on April 13, 2025, at the Residence Inn, Berkeley, CA.

Meet our Speakers & Judges!

  • Close-up photo of a man with short, dark hair, light skin, wearing a collared shirt and sweater, standing against a plain white background.

    Michael Lucaccini

    DIRECTOR, UX & DESIGN - AMAZON MUSIC

    Michael has 20+ years of experience leading all aspects of design, development and strategy for technology and media products and experiences that reach millions of users and span multiple platforms (mobile, voice, AI, web, desktop, television, CE devices). At Amazon, he oversees leads the UX team for Amazon Music.

  • A man in a gray blazer, white shirt, and dark pants giving a presentation on a stage, with a laptop covered in stickers nearby, holding a small device in his right hand.

    Matthew Spangenberg

    SR. PRODUCT DESIGN MANAGER

    With 15 years of experience, Matthew leads the team accountable for the foundational aspects of the Amazon Music product and its most frequently engaged features.

  • Portrait of a young man with glasses, wearing a beige sweater with black stripes, against a black background

    Se On Park

    SR. PRODUCT DESIGNER - AMAZON MUSIC

    Se On leads initiatives for Core Information Architecture across Mobile, Web, and all clients supported by Amazon Music. He also has launched projects including community features, Search, Amazon Music Live, In-App Merch, and Amazon Music Prime 2.0.

  • A man wearing a hat and a jacket with a French rooster emblem, standing in front of a colorful, abstract painting with green, red, yellow, and black brushstrokes.

    Tony Natoci

    SR. CONVERSATION DESIGNER, ALEXA DOMAINS

    Tony is a conversation designer. Since joining Amazon in 2022, he’s designed voice-forward Alexa experiences for customers, many of which are music-related — getting updates about new releases, finding fresh artists to listen to, playing music across devices in a home, and creating playlists, to name a few. He also spends time thinking about design patterns that can be applied across all of Alexa.Before coming to Amazon, Tony was the head of conversation design at Uber, where he established Uber’s conversational persona and built dozens of voice- and chat-bots for riders, drivers, and delivery people.Tony, a native of Ann Arbor, graduated from the University of Michigan in 2013 with a BA in Linguistics and Psychology. He lives and works in San Francisco.

  • Smiling man with short gray hair and a beard, wearing a dark dotted shirt, against a black background.

    Chris Andonian

    SR. DESIGN RECRUITER, AMAZON DEVICES & SERVICES

    Chris is a Lead Recruiter on Amazon's Central Design Recruiting team. His focus is on the Devices & Services business, which includes UX for Alexa/AI and related consumer electronic products (Echo, Fire TV, Fire Tablet, etc.), Hardware/Industrial Design, and Consumer Robotics. Chris has nearly 20 years of creative and design recruiting experience, working at advertising/digital marketing agencies, design consultancies, and technology companies.

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A large classroom filled with students working on laptops and notebooks at tables, with diversity in appearance. The classroom has high ceilings and bright lighting.
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A diverse group of people sitting at tables in a classroom or conference room, working on laptops, some wearing glasses, with a whiteboard and large windows in the background.
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A group of diverse students working on laptops and tablets in a classroom or workshop setting with large windows and natural light.
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People serving and selecting food from a buffet table at an indoor gathering or event.
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A large group of diverse students sitting at tables in a classroom, working on laptops and mobile devices. The room has bright natural light coming from windows.
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A large group of students working on laptops and tablets in a modern classroom or study area with large windows and several whiteboards with sticky notes in the background.
A large group of young adults working on laptops and tablets in a bright, modern indoor space with orange chairs and white tables, some looking at screens, drinking coffee or tea, and engaging in conversation.
People serving themselves food at a buffet table inside a bright room.
A group of young people sitting around a table in a classroom or meeting room, working on laptops and having meals. One person is standing at a counter in the background.
A group of diverse young adults sitting around a long table in a bright room, working on laptops, with food and drinks in front of them, and a person standing and serving food.
A group of diverse people working on laptops around a table in a bright modern room with large windows.
A styrofoam container of mixed green salad with cherry tomatoes and possibly some grilled chicken pieces on a wooden table, next to a fork and several smartphones and a blue and white water spray bottle.
A group of young adults in a classroom, gathered around a table with laptops and notebooks, working on a collaborative project with a teacher or facilitator standing over them, showing engaged and focused expressions.
A group of diverse women sitting at tables in a bright room, some working on laptops, others conversing, with some standing and talking in the background.
A group of young people working at a long table in a classroom or workshop setting, using laptops and taking notes, with large sheets of paper and sticky notes on the windows in the background.
A diverse group of young people are gathered around a table in a classroom, working on laptops and tablets, with sticky notes and whiteboards in the background.
A group of people working on laptops around a large table in a bright, modern workspace with white walls and a whiteboard.
Students working at tables in a classroom or study area with computers, water bottles, and notebooks; some students are focused on their screens, others are talking or resting.
A large group of young adults gathered in an indoor space, seated at tables, engaging in eating and using phones, with a focus on a woman in the foreground holding a piece of bread, and a balloon string hanging in the middle of the scene.
A group of five young women sitting around a table in a bright room with large windows, working on laptops, holding drinks, and smiling. The table has food, drinks, and laptops on it. A whiteboard with writing is visible in the background.
Group of students in a classroom working on laptops, some wearing masks, with drinks and snacks on the table.
A classroom filled with students working at tables with notebooks, laptops, and water bottles. The background has windows with posters and charts attached with blue tape. The scene appears to be during a group study or workshop.
A young woman with long dark hair working on a laptop at a table in a busy, well-lit indoor space. She is looking at her phone and wearing a black sweater. In the background, many people are sitting at tables, some working on laptops or using their p
A crowded room filled with students working on laptops and tablets at desks, with sticky notes on the glass walls and windows behind them.
A large group of diverse people seated at a long table in a bright modern conference room, working on laptops with notes and beverages in front.
People working on laptops at a long table in a bright room with large windows and whiteboards in the background.
A group of people gathered around tables in a well-lit room with large glass windows, some working on laptops and others talking, with a few standing and walking around.
A crowded indoor event with many young people seated at tables, some wearing masks, and a few standing and talking. The background features large windows, white walls, and informational posters.
A group of people working on laptops at a large table in a bright room, with a whiteboard and glass windows in the background.
A group of young people sitting at tables in a room with large windows, some holding cans of drinks, working on laptops, and engaging with each other.
A group of young women sitting at tables in a bright, modern workspace, some holding cans of juice, with laptops and drinks on the table, engaged in work or conversation during daytime.
A large classroom or study space filled with many students seated at tables working on laptops and writing on paper. The room has high ceilings, large windows, and white walls. Some students have water bottles and snacks on their desks. There is a ch
People working at a table with laptops and tablets, in a room with a glass wall covered in sticky notes and diagrams.
A crowded room with many students working on laptops at tables, and a large screen displaying logos and text on the wall at the front.
A large crowd of people sitting at tables in a conference or event space, with a large digital display board above showing the logo 'HMW' and a question about Womp and 3D design.
A group of people sitting at a long table in a meeting room, working on laptops, with papers, drinks, and food on the table, and large windows with colorful charts or diagrams taped to the glass behind them.
Group of people working on laptops at a long conference table, some with notebooks, drinks, and food in a bright room with large windows and sticky notes on the walls.
People working on laptops in a classroom or workshop setting, focusing on their screens with a woman in a white shirt and cross necklace in the foreground.
A large group of students or young professionals working on laptops at tables in a classroom or conference room with large windows, stacked chairs, and whiteboards.
A crowded indoor event space filled with people working on laptops at long tables, with large windows in the background displaying posters and artwork.
Group of women sitting around table using laptops, with a focus on one woman displaying an image of a red apple on her laptop screen.
A group of students working on laptops in a classroom or dining area, with some students smiling and engaging with each other, food on the table, and bright, modern decor.
A large room filled with numerous students sitting at tables, working on laptops and engaged in activities, with large windows and high ceilings.
A crowded classroom with students working on laptops and computers, some eating and others focused on screens. Two teachers or assistants are standing at the back of the room.
A computer screen displays an online submission page with the text '1 Hour Left'. The background shows a group of people sitting at a table, blurred out. A red Chick-fil-A cup is visible to the right of the laptop.
A crowded classroom filled with students working on laptops and reading at desks, with two women standing and talking near the back of the room.
A crowded classroom or co-working space filled with diverse students and young adults working on laptops at long tables in a well-lit room.
People working on laptops in a crowded indoor coworking or classroom setting with whiteboard and posters in the background.
A large group of diverse people working on laptops and tablets in a bright, modern indoor space with glass walls and high ceilings.
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FAQs:

  • Click here to register now! Registrations will close on April 10th, 2025 at 11:59 PM PST. We will not accept late registrations. Every member of your team must be registered to compete

  • Of course! Anyone interested in design is highly encouraged to join! We will be offering a variety of workshops throughout the day as well as mentorship to assist you in the creation of your project! The Designathon is also a great way to kickstart your portfolio!

  • 3-5 members can be on one team. You may come with a pre-set team, or meet people day-of! We will also be assisting you with creating teams.

  • Yes! The D@B team will help match individuals with teams during the event!

  • Yes! Our designathon features workshops from industry professionals and experienced designers to guide participants.

  • The amount of time you would like to design for is completely up to you! You are not required to spend the entire time designing, as we also encourage participants to visit the various events and workshops that will be hosted throughout the event! While it is highly recommended to submit a project, you are not required to! You can also attend the workshops and get to know the network around you. However, those who submit a project can put it on their portfolio and be considered for various prizes and awards.

  • Yes! Be sure to register for our event to learn more about the prizes we have to offer!

  • Yes, you will receive feedback on your work from our judges. Additionally, we will share the judges' contact information after the event, so you can follow up with them directly.

  • Feel free to email us at designatberk@gmail.com

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Past and Upcoming Sponsors:

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